What Every Kiss Begins With In Jewelry Ads Crossword Clue — 3 Letters

One confident answer with explanation of the wordplay

KAY
Best match
K
A
Y

Kay Jewelers' famous slogan is "Every kiss begins with Kay." The answer is KAY, the jewelry store brand whose name literally starts the word "kiss" (K-I-S-S begins with K, i.e., "Kay").

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Other possible answers
KEYPhonetic near-miss for Kay, unlikely but possible wordplay variant

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