7 Across Competitor In The Soda Aisle Crossword Clue — 4 Letters

One confident answer with explanation of the wordplay

PEPSI
Possible
P
E
P
S
I

Without seeing 7-Across, the most classic "soda aisle competitor" clue refers to the Pepsi/Coke rivalry. Since the answer is 4 letters, COKE fits if 7-Across is PEPSI, or vice versa. COKE is 4 letters and is the iconic soda brand that competes with Pepsi.

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Other possible answers
COKE4-letter soda brand, classic competitor to Pepsi in the cola wars
DRPEDr Pepper is another soda aisle competitor, but doesn't fit 4 letters cleanly
NEHIVintage soda brand, 4 letters, could be a competitor in the soda aisle
DOLE4-letter beverage brand sometimes found in soda aisle

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